For fans of: technology, efficiency, ergonomics, style, economy.
Given what I value (see title above) this new generation of Kona is my absolute top choice. I was already very satisfied with my Kia Soul, but wanted a touch more in size, more SUV-like in form, but got so much more! The drive train --engine/transmission-- is phenomenal, Hyundai has mastered the EVT technology, finally one I prefer over any automatic transmission configuration: it is crazy responsive and smooth, offering all the power I need with amazing economy. My 2 favorite qualities though are: (1) the interior, the view and 'feel' in the driver's seat. There isn't another car at any price that matches the interior aesthetic for my taste; and, (2) the amount, type and execution of technology. This was a plus in my Kia, but has been well-surpassed in so much attention to detail in functionality.
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