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I'm sorry you feel this way Thomas. The market is very different right now and mark up on vehicles are now a thing with the shortage of cars. As the other customer admitted to you that the $5000 mark up is less than anyone else. As to you trade in KBB is a guide and we know the market and where to price them to sell. Good luck in your search.
Later they offered me $2.5k less then the minimum of my KBB trade in value. That's about $4.5k less than the average KBB trade in value. They literally wanted to have me pay $5k over sticker price and take $4.5k less for my car. They came down to MSRP and refused to budge on my trade in. I would have taken a lower end KBB estimate but this dealership didn't want to come close to a fair deal.
People who take advantage of hard times to turn a profit aren't people I'd want to do business with. Used cars are selling for more and trade ins values are reflecting that at better dealerships. Just know you have options and you should check them before purchasing anything here.